Maurice Lacroix is selling the launch of a restricted version Aikon Venturer with a second annual world treasure hunt known as #timecode by which the general public hunts for codes that result in them successful one of many watches.
The treasure hunt takes place on-line and in the actual world in 10 cities the world over, beginning in London this week.
“Once again, an online Maurice Lacroix platform demonstrates the brand’s engagement with the urban realm of millennials who appreciate fine watches. Interactive, fast-moving, ephemeral and communal, #Timecode interacts with digital natives through constantly-updated content,” the corporate says.
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To play, individuals join at https://timecode.mauricelacroix.com. They will then be guided to coded clues across the cities.
From May 16 to 22, the #Timecode will seem on a map of London in always altering areas, or through a sequence of clues that may be discovered on social media. Once gamers have situated the #Timecode, they need to go and bodily gather them and activate them on their smartphone.
Some are everlasting, whereas others pop up for some time earlier than disappearing, so gamers should be able to go at any second. The winner would be the one who has collected most #Timecode on the finish of the sport.
Maurice Lacroix’s 2019 restricted version Venturer dive watch is predicated on final 12 months’s blue mannequin, however has a manufacturing run of simply 500 items.