You could not have heard of YMC, also called You Must Create, however its enchantment to the younger and fashion-conscious makes it one other match for a collaboration with American watchmaker Timex.
YMC was based in London 20 years in the past and has just one retailer exterior the UK, however it’s lending its easy-wearing design aesthetic to a restricted version model of Timex’s MK1.
The YMC x Timex MK1 is an interpretation of a watch issued to the US Marines in 1982. Click To Tweet
It has been re-released since 2016, typically in collaboration with designers and artists.
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It is available in burnt brown rubber 36mm case, a colour described because the signature seasonal hue for YMC and retails for £74.