Parmigiani is a model that to the true watch connoisseurs wants no introduction. It is to this model that even different esteemed manufacturers flip once they want an advanced historic piece restored. The potential to have the ability to do that is firmly inserted within the DNA of the corporate. Long earlier than Michel Parmigiani based the model that bears his title, he had already obtained the repute of having the ability to perform essentially the most advanced, and generally even close to unattainable, restorations with success. On that data, he constructed a model of his personal. It was in July 2018 that Davide Traxler was appointed CEO of Parmigiani, additional strengthening the corporate’s Executive Committee.
Traxler has already acquired fairly a observe document within the watch trade and served beforehand, amongst different positions, as Managing Director of Chopard US and CEO of Corum. With him on the helm, Parmigiani is trying to develop past their present shopper base and introducing much more folks to the mechanical wonders that they create. This all began with the Toric, a watch that rapidly made a reputation for itself, and of which Parmigiani launched in 2017 a new mannequin. Here they adopted the trail of evolution reasonably than revolution, as that is extra in step with the model’s DNA. Next to the Toric, is the Kalpa one other pillar of the gathering. It options not solely a tonneau-shaped case but in addition a motion in the identical form, a rarity within the trade nowadays. This additionally underscores the energy of Parmigiani, and their deep understanding of mechanical watchmaking, each outdated and new.
Inside the Parmigiani boutique within the Miami Design District
Haute Time talked with Traxler on the Parmigiani boutique within the Miami Design District. He is blissful to be in a metropolis he is aware of effectively, as he used to reside right here himself. He tells us how this a part of town reinvented itself and in regards to the significance of getting a model boutique there. He additional shares with us his insights on the significance of commerce gala’s for the trade generally, and that of the Salon International de la Haute Horlogerie (SIHH) particularly.